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Digital education & strategy
Digital,
without the
guesswork.
A practical space for people and brands who want to understand digital better, make smarter decisions and create work worth noticing.
The DigiGuide approach
Good digital starts with good thinking.
Before the content calendar, the campaign or the next trend, there has to be a reason. DigiGuide starts there.
01
Learn.
Understand the platforms, principles and thinking behind effective digital.
→
02
Build.
Give your brand a clearer direction and a strategy behind the activity.
→
03
Execute.
Turn the thinking into content, campaigns and experiences people remember.
→
DigiGuide by Rita
Your next step in digital starts here.
Enrolment open
Build your digital marketing skills, create content with purpose, and learn to grow your brand or business online with confidence.
The DigiGuide Class
November–December Class
A practical learning experience for people ready to approach digital with more clarity and confidence.
Investment · Per individual
UGX 600,000
What you'll work on
Understand how digital actually works
Build a strategy before you start posting
Create content with purpose
Understand your audience
Turn ideas into campaigns
Make better digital decisions
Ready to make your next move in digital?
Register for the classSelected work
Digital work with purpose.
Over the years, Rita has worked across banking, FMCG, food, beverages, financial inclusion and other categories — building digital strategies, campaigns and creator-led work.
Banking
KCB Bank Uganda
Digital campaigns that move beyond visibility.
Work across KCB's digital and campaign ecosystem, including the KCB–GIZ Twekozese programme.
FMCG
KFC Uganda
Making brands part of the conversation.
Digital campaign work for one of Uganda's most recognisable quick-service brands.
Beverages
Uganda Breweries
Strategy, content and influence.
Digital work spanning strategy, content and influencer engagement for major beverage brands.
KCB Bank Uganda
KFC Uganda
Uganda Breweries
Johnnie Walker
Smirnoff
GIZ
PSF Uganda
The person behind DigiGuide
Rita Arinaitwe.
Digital Strategist & Educator
Rita is a digital marketing strategist and educator with 10 years of experience in digital marketing and 7+ years focused on strategy.
She currently leads digital at Zeus The Agency, where she works with teams, clients and external partners to turn business objectives into digital strategies, campaigns and experiences.
Her work has covered everything from social strategy and content to media, influencer partnerships, campaign execution and digital education. She has worked across brands including KCB Bank Uganda, KFC Uganda and Uganda Breweries, among others.
At the centre of her approach is a simple belief: good digital starts with understanding people, culture and the reason behind the work.
Digital Strategy
Campaigns
Social
Influencer Marketing
Education
DigiGuide by Rita
Know what you're doing. Then do it well.
Start learning or bring DigiGuide into your next project.
Investment
UGX 600,000
Per individual · November–December class
Secure your place
Join the class
Questions, answered
Before you start.
Still deciding whether DigiGuide is for you? Start here.
Who is the DigiGuide Class for?
It is for business owners, marketers, creators, professionals, students and anyone who wants a stronger practical understanding of digital marketing. You don't need to be an expert to join.
Do I need previous digital marketing experience?
No. The class is designed to make digital easier to understand, whether you're starting from scratch or already working in the space and want to sharpen your thinking.
What does the UGX 600,000 cover?
The UGX 600,000 fee covers your place in the November–December DigiGuide Class and the learning experience provided during the cohort. Full joining and payment information is shared when you register.
Can a brand work with DigiGuide?
Yes. DigiGuide can work with brands on digital strategy, social media, campaigns, creator partnerships, training and other digital projects depending on the brief.
Can I book Rita for a workshop or speaking engagement?
Yes. Rita is available for selected speaking engagements, workshops and digital marketing training sessions for teams, organisations and events.
How do I get started?
If you want to learn, join the DigiGuide Class. If you have a brand or project in mind, send an enquiry and tell us what you're trying to solve.